Technomic released the 2021 Burger Global Menu Category Report exploring an in-depth look into global sales, consumer preferences, menu trends, operator insights and brands to watch related to the burger category.
- More than 50% of consumers in 19 of 25 countries order a burger at least occasionally, with the Philippines, South Africa and the United States as the top markets
- Beef is the most preferred protein for burgers, with 78% of consumers selecting it globally
- Chicken is the leading alternative to beef globally, ranking second among burger patty options
It might be time to offer a burger special. And don’t forget about having a plant-based option too.