Technomic released the 2021 Burger Global Menu Category Report exploring an in-depth look into global sales, consumer preferences, menu trends, operator insights and brands to watch related to the burger category.

Key findings:

  • More than 50% of consumers in 19 of 25 countries order a burger at least occasionally, with the Philippines, South Africa and the United States as the top markets
  • Beef is the most preferred protein for burgers, with 78% of consumers selecting it globally
  • Chicken is the leading alternative to beef globally, ranking second among burger patty options

It might be time to offer a burger special. And don’t forget about having a plant-based option too.


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