Do you have hummus on your menu? In its recent Market Insights report, The Insights Partners predicted that the overall hummus market is projected to grow 7.6%, reaching $8.26 billion by 2028. The researcher attributes that growth to the health benefits associated with plant proteins and the interest in plant-based eating. Operators have hummus on the menu as-is, part of a sampler, on sandwiches, and in bowls as they grow in popularity.